50000

of

100000

raised!

50%

Clearly and succinctly spell out the specific effect of someone’s donation.

An optional subheadline.

Describe the specific situation that your organization is trying to impact. What are the circumstances? How dire is the need? What values are at stake? Make sure that as you describe the scenario, to touch on all those values that are important to your core audience as part of that, or, you describe all the elements that are part of the situation.

Volunteer students sitting on park path, smiling and throwing colourful origami in the air.

A headline conveying the impact of the donor's donation.

Describe how your organization has/will enter the picture. Then, briefly touch on the impact/result of your organization entering the picture. Next, briefly introduce the donor into the story. Now make your gift request. Reinforce briefly, again, how exactly their gift plays part in the narrative you’ve described up to now.